If you are at least bit interested in web design and SEO, chances are you know what bounce rate is and just how detrimental it can be for your SEO efforts. If not, we’ll clarify. Bounce rate is the percentage of people who visit one of the pages of your site and then leave before visiting at least one of the other pages. Of course, they may have just left because the page they visited managed to answer all the questions that they have had, but more often than not, they left because they weren’t satisfied with what they found. Naturally, high bounce rates send a strong signal to search engines that users are not happy with your site, which in turn, reflects negatively on your rankings. So, what is it that you can do in order to keep this value at a minimum?
Design and Ads
Investing in a nice looking web design that allows visitors to easily see all the important information and doesn’t turn away people by looking like a scrapbook made by a demented mind, is one of the best ways to prevent people from fleeing as soon as they see your first page. If the first page they land on promises nothing but confusion and irritation, chances are people won’t be too interested in what else you have to offer.
Likewise, greeting your visitor with a host of ads will not exactly increase the chances of them wanting to stick around and browse the rest of your website. Additionally, having too many ads above the fold (which is to say at the top part of the page that is instantly visible once you access it) will reduce your chances of ranking well, due to the Google’s algorithm update meant to address that issue.
Page Loading Speed
You might think that your site is the shiniest jewel on the internet, but visitors know that there a bunch of similar or better ones out there. That’s why if your page takes too long to load, most people won’t hesitate to simply look up the information they were searching for somewhere else. Apart from driving away visitors, page loading speed is one of the aspects of your site that search engines take into account when assigning rankings, so you should always strive to keep it at lowest possible values.
Optimizing for Mobile
An increasing number of people are using their mobile devices for web surfing, and by not thinking about them, you are robbing yourself of a lot of potential visitors and making your bounce rate skyrocket. Making your website responsive is really not something that you should consider optional, even if you don’t expect too much mobile traffic.
While you can’t always influence the way that people are linking to you, you should make sure, whenever you can, that the links leading to your site state its purpose clearly and that people know what they are getting when they follow that link. If the link leading to you promises one thing, and that’s nowhere to be found once people actually come to your site, they’ll leave in an instant, and contribute to increasing your bounce rate.
There are many metrics the search engines used to rank Web sites. If you are aiming to have your site rank high on search engines like Google, it is important that you should not ignore these metrics. If you do ignore them, then your Web site might languish at the bottom of rankings.
One of the metrics that you should never ignore is your Web site’s domain authority. What is domain authority? What can be done to increase it?
According to creator Moz, domain authority represents its best prediction for how a Web site will perform in search engine rankings. It said that domain authority can be used to compare a Web site to another or tracking the “strength” of a Web site over time. Moz said that this metric is calculated by combining all of their other link metrics—linking root domains, number of total links, MozRank, MozTrust, etc.—into a single score.
In short, domain authority is the perceived power of a domain name as determined by different calculations, scores and metrics. But what can you do to increase the domain authority of your web site and be ranked higher on search engines?
Increase your backlinks
Backlinks are links that leads users or visitors on other Web sites to yours. Also called as inbound link, backlinks do increase your Web site’s domain authority. The more backlinks your Web site has, the stronger is its domain authority. The more backlinks your Web site has, the more visitors could be expected to come and visit it. You can increase your backlinks by posting comments on related contents published on other Web sites.
Connect with Popular Bloggers
The blogosphere is one wide part of the Internet world. However, there are a number of blogs or bloggers who managed to stand out among others. These famous and well known blogs and bloggers have made their names in the Internet world. If you want to compete against millions of new Web sites and blogs and achieve a good rank, then better start by connecting with those who have earned good reputations themselves.
Guest blogging on sites that have strong domain authority could as well increase your own site’s domain authority. You could start out by providing these famous Web sites and blogs with high quality content that they may publish. Such content, especially fresh and high quality ones, could attract the attention of visitors of other Web sites, and may push them to share it with others – thereby increasing the backlinks to your own Web site. No matter how many guest posts a Web site has, it would amount to nothing if they cannot entice users to visit your page.
Being Active on Social Media Sites
The power and influence of social media sites like Facebook, Google+ and Twitter cannot be denied. You have to acknowledge that these sites play an important role not only in making your Web site popular, but generating traffic. Through these social media sites, people can easily share anything, even contents on Web sites that may have sparked their interest. By being active on social media sites, you do not only attract people who may visit your Web site, you could also engage with them and actively build community for your site. This could greatly boost the domain authority of your Web site.
Donald Rye is a part-time blogger who focuses on subjects like education and youth development. His blogs are not an essay writing service, but could be considered as academic writing guides.
YouTube is one of the most popular sites for video sharing, that is accessed by millions of people on a daily basis. In fact, data shows that around hundred hours of video are uploaded every minute to YouTube and its count of visitors every month is nothing short of over 1 billion. Quite naturally, this is one location that many individuals as well as SEO companies India and abroad take resort to when it comes to sharing and advertising their videos.
If you are truly interested in building an audience on this popular platform, just posting a couple of videos won’t be enough. You have to do much more than that. For starters, your YouTube videos have to be optimized properly for search engine optimization, so that they can be easily found on YouTube as well as all over the internet. This prompts the question, how to optimize YouTube videos? To know the answer, read on:
Add an engaging title
Your video requires a title that has the ability to draw the attention of your audience. In other words, the title has to be descriptive; at the same time, it should contain keywords which have a connection to the video. If you want more users to click on it, you have to make your title catchy yet informative. Having more keywords in the title means there is a greater possibility of it being found on YouTube queries and search engines.
Add a suitable description
YouTube permits you to add video descriptions and it is important that you make use of this facility. The content in the description is crawled through by search engines, for the purpose of using it to give an appropriate rank to your video. If a description is not added by you, or the one added does not contain any of the valuable keywords, nobody will be able to find your video, thereby preventing you from reaping any benefits.
You can improve the SEO of your video by adding tags to it. Tags are nothing but keyword snippets that are capable of adding value to the searchability of your videos. Tags are used by YouTube for associating one video with another so that videos having tags same as yours appear in the section ‘Related Videos’. This implies that your video can appear in the said section of the page of another user, thereby improving your SEO.
Add links to your video
Professional SEO companies India recommend addition of links to your video on other sites. This is needed for driving traffic to your site and also increasing the number of views. Links to your videos can also be placed on social media accounts and your website, with the intention of popularizing it and compelling others to see it. The number of views received by your video is directly proportional to your overall ranking. More the number of views, better is your overall ranking.
Some users are wary of enabling YouTube comments because they fear they will be belittled or harassed by strangers. But, the truth is that your overall SEO can actually be improved by the comments section. Content is added by comments to your YouTube page, which can be seen by the search engines. Also, the more likes and comments your videos get, the higher will be your ranking.
Transcribe the content
Are you embedding your video on a site? In that case, you should have it transcribed by a skilled transcription professional in order to improve the overall search engine optimization. Next, this content has to be placed on the site along with the embedded YouTube video. Now, it is known to all that videos cannot be crawled through by search engines; however, they can crawl through the transcription. This will enable them to identify relevant keywords and position the site containing your video accordingly. This can prove to be instrumental in pushing your video right in front of your target audience, thereby increasing your viewership.
YouTube videos can be optimized in a number of ways for SEO and their degree of success depends on how quickly you implement the techniques mentioned above. SEO companies India advise against getting caught up in ever-changing trends; instead, take small but positive steps. After all, slow and steady wins the race, isn’t it?
Sarmista Aun is an SEO optimizer. She has several years of experience in field of digital marketing. Through her excellent writing skills she guides all newcomers in the field of digital marketing.
Many people desire to be better in future then they are now. Generally and in some concrete aspects. If you want to get mass of information as quickly as possible, just make your reading skill better. It is very useful. You can write your own articles after analyzing hundreds of written pages and make your website or blog more useful for readers and therefor popular.
Please try to believe that environment around you affects the effectiveness of your reading greatly. You need a quite place and good lighting. Than add a comfortable chair. That is all you need. Start reading!
The main thing is concentration never forget about this fact! You should be totally concentrated when you read a book. Otherwise you just waste your time.
It is extremely important to be prepared. Take a pencil to mark something really interesting or useful. Have a dictionary near you. Sometimes it is really necessary to get the meaning of some words you do not know. In addition you can make your vocabulary better.
Conduct an Overview
Before starting the process of reading you’d better scan the index. This step will show you which chapters are worth reading first. Being informed what exactly you are going to read is very helpful way. Firstly you can choose best chapters for you personally, read it and only then read all other parts of the book. Being organized with your book can help you to understand the content and improve your skill.
It is a bit surprising that you need to ask questions in order to improve your reading. If you take thought about the topic you plan to read but can not understand there is only one way to comprehend this area. To ask many questions.
Read Book Reports
Majority of us wrote book reports when they were students. It reminds us our school years. But this step may be very useful today also. Writing such a report(summary) of a book that is already read by you will for sure improve your understanding of the material.
Never forget all this advice are absolutely useless without practice. Be serious, be patient use all the tips said above and get better all the time without any pauses and stops.
After using the above written tips you will realize that not only your reading skill is improving but your vocabulary is also got much better. We advise you to read at least 1 time a day. The more you read, the better will become your reading skills. Here we cannot cheat!
By Alex Strike, a manager of eBooks download website, where you can choose and download the best books for free.
The graphic designer is a significant member of any web designer team. Most of the time we are mistaken in recognizing people who make the things look pretty. Graphic designer possesses a multitude of talents and skills beyond the abilities to make pretty things. While developing a website, graphic images are the first thing noticed by the viewers and for the similar reasons; the viewers are attracted to read the rest of the website. The majority of the time, the web designer is a graphic designer. The primary job of the web solution provider is to blend the graphics to design and develop an attractive web page to entice the readers.
If you have just begun working as a graphic designer where your majority of the job involves website designing then there are a few tips that you would like consider and they are:
What You Think Is “Easy” Is Not Always Seems To Be
It is easy when you talk like throw this term together or it is quite simple while referring the rounds of revision or edits of some graphic design for a web designing project. But, you might not be aware that this term “Easy” takes time to come to fruitarian. Finished designs, logo on the website looks clean and simple but it has taken hours and hours to get that finishing touché.
Take this tip into consideration when next time you are putting together a web site.
Think Deeply About the Point You Are Trying To Make the Audience To Reach
Have the vision for your piece. Think about the theme, colors, basic layout, logos, document size, images, and other info – the entire messaging that you are trying to put through your graphic designing. People are drawn towards visuals, vivid colors and pictures so no matter how interesting your content is but without good visuals your hard work is down the drain.
Know the Basic Designing Techniques
This helps you to communicate easily since you speak a graphic designer language. You are more likely to create and deliver the website design using the latest techniques and tools. When you are updated with the latest technology and tools of graphic designing you will be able to give better results and this overall helps you in designing a finest quality website design.
The Design Should Be Friendly and Fun
Even though you are working on the business blog, pick a design that is attractive and appealing. A corporate website or a business blog doesn’t necessarily have to be boring. Incorporate some laid back designs rather than serious nature one just because it carries serious information.
The job of the graphic designer while designing a website is to blend the graphics in such a way to attract viewers to go further and look into the website. Keeping in mind the above mentioned tips will help you design the best website and earn a good amount of reputation.
Author bio: Ellena is a dedicated web designer who works in a reputed website designing company in Mumbai. In her free time she also writes a blog online where she shares useful tips for new designers.