5 Tips for doing keyword research before composing blog posts
Does keyword research really matter anymore these days? Well that depends upon the aim of your blog. It is very possible (and marginally easy) to rise highly through the Google search engine results without doing any keyword research at all. That is because keywords occur naturally in your text anyway (also known as appearing organically). For example, if you are writing a blog post about the mating habits of the Blue Footed Booby from the Galapagos islands (it exists, look it up), then there is a good chance you will use the words “Blue Footed Booby” and “Galapagos islands.” Both of which are suitable key-phrases to use in a blog post.
If you wish to attract a certain type of reader to your blog post, then a little bit of keyword research is going to be required. When targeting a certain reader, it is not enough to simply write unique content with organic keywords. You need to figure out exactly which keywords your target audience is going to type into Google or Bing/Yahoo, and then ensure that those keywords are present in your blog post.
1 – Check the keywords that are tagged in similar blog posts and articles
You should look at the keywords stored on other people’s blog posts. You will find that many of their tagged keywords will apply to your blog too. Look for blog posts that are similar to the blog you are going to write. Look for posts that are on the same theme and on the same topics and then use the keywords that they have put in the tagged keywords section. Then have a look at the blog post’s source code and have a look at the Meta keywords. You should steal those too if some of them differ from the tagged keywords.
2 – Use a keyword counter tool on similar blog posts and articles
This is a very clever little move where you copy the whole of someone else’s blog post and past it onto a keywords counter. Again, the blog post must be on the same theme or topic as the one you are planning to write. Firstly, you need to set your counter at one word. It should produce a list of words. The most commonly used words will be at the top of the list, going all the way down to the words that were used just once.
The words that were used as many as two times may be deemed keywords. You simply go down the list and pick the ones you want. Then you set the counter to two words, and three and four. Don’t forget that the relevant key phrases need only be mentioned twice to be viable keywords.
3 – Use the Google AdWords keywords Tools
This is a great little tool where you type in your keyword and Google will tell you how good it is. It will tell you how popular your keyword is and will come up with a massive selection of other keywords you can use. It will also tell you how popular they are.
4 – Use the Google trends function online
There is something called Google trends when you can check how good your keywords are. You type your keywords into the program and it will tell you if they are popular or not, and how popular they were in the past. It will also show you how popular they are around the country and the world. It is a good way to check to see if the keywords you have come up with are actually any good.
5 – Do a market research study into your target audience
If you understand the way that your target audience thinks, then you can anticipate the things they are going to type into Google. You will also be able to use the other things they like as a way of reaching them. They may have other interests besides the ones that relate to your blog.
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