Online Marketing Technology For Beginners
If you are a complete newcomer to internet marketing then you may have been visiting a few online marketing websites looking for information and being completely confused by some of the terminology that is used. The purpose of this article is to explain what some of the most commonly used online marketing terminology actually means.
SEO- This is probably the term you will see the most when it comes to online marketing. SEO stands for Search Engine Optimisation. Basically SEO means making your website friendly to the search engines such as Google or Bing. Important factors of SEO include link popularity; this means how many other popular web sites are actually link back to your site. Also relevant content; for example if you had a website about boats then good SEO would mean having content and keywords that related to boats on your website.
Blog – A blog is a shortened term for web log. Blogs are websites similar to a personal journal where the owner can write regular posts on any given subject. For example a cooking blog will have different recipes and discussions on food in its posts.
Blog Outreach – Many companies are now using blogger outreach to promote their products or services. Blogger outreach means contacting bloggers (blog owners) on a subject that is relevant to your product, service or whatever you are promoting and asking if they would be interested in blogging about your product. For example some sports teams have been known to offer influential sports bloggers free tickets to basketball games so that they can post about the game on their blogs. There is a fantastic bloggers outreach tool which actually makes the process of contacting blog owners in any specific niche much simpler.
Bloggers outreach tool – As mentioned above a bloggers outreach tool is a convenient way of contacting blog owners in your niche. It’s also a way of collecting all the contact information for blog owners in one place
AdWords – This is Google’s paid search orientated marketing program. You bid for keywords that are related to your website or product and you pay per click. For example if your website was about children’s clothes then you would bid on keywords that you think people would search for when looking for children’s clothes and would pay for each click based on the price of that particular word.
Pay per click (PPC) – Also commonly referred to as cost per click (CPC) this is the most common paid-for type of search engine traffic. You set an amount that you are prepared to pay for each click on the search terms for your site. For example if you had a website about hotels in Wales you could bid on the search term ‘hotels in wales’ and pay a predetermined amount every time someone clicked on that particular advertisement term.
Backlinks – This refers to links from other websites that point to your site. Search engines look at the credibility of websites that are pointing to your site, so getting trustworthy sites to link back to you should be a big part of your link building strategy when promoting a website.
Conversion Rate – Often used in advertising campaigns, conversion rate means the number of people that actually sign up for a given offer. For example if you are promoting an offer and are getting paid for everyone that supplies their email address then your conversion rate would be the total of completed email addresses collected.
These are just a handful of some of the terms that you will come across as you venture into online marketing, and are among the most common ones that you will find.