Keeping Your Bounce Rate Down
If you are at least bit interested in web design and SEO, chances are you know what bounce rate is and just how detrimental it can be for your SEO efforts. If not, we’ll clarify. Bounce rate is the percentage of people who visit one of the pages of your site and then leave before visiting at least one of the other pages. Of course, they may have just left because the page they visited managed to answer all the questions that they have had, but more often than not, they left because they weren’t satisfied with what they found. Naturally, high bounce rates send a strong signal to search engines that users are not happy with your site, which in turn, reflects negatively on your rankings. So, what is it that you can do in order to keep this value at a minimum?
Design and Ads
Investing in a nice looking web design that allows visitors to easily see all the important information and doesn’t turn away people by looking like a scrapbook made by a demented mind, is one of the best ways to prevent people from fleeing as soon as they see your first page. If the first page they land on promises nothing but confusion and irritation, chances are people won’t be too interested in what else you have to offer.
Likewise, greeting your visitor with a host of ads will not exactly increase the chances of them wanting to stick around and browse the rest of your website. Additionally, having too many ads above the fold (which is to say at the top part of the page that is instantly visible once you access it) will reduce your chances of ranking well, due to the Google’s algorithm update meant to address that issue.
Page Loading Speed
You might think that your site is the shiniest jewel on the internet, but visitors know that there a bunch of similar or better ones out there. That’s why if your page takes too long to load, most people won’t hesitate to simply look up the information they were searching for somewhere else. Apart from driving away visitors, page loading speed is one of the aspects of your site that search engines take into account when assigning rankings, so you should always strive to keep it at lowest possible values.
Optimizing for Mobile
An increasing number of people are using their mobile devices for web surfing, and by not thinking about them, you are robbing yourself of a lot of potential visitors and making your bounce rate skyrocket. Making your website responsive is really not something that you should consider optional, even if you don’t expect too much mobile traffic.
While you can’t always influence the way that people are linking to you, you should make sure, whenever you can, that the links leading to your site state its purpose clearly and that people know what they are getting when they follow that link. If the link leading to you promises one thing, and that’s nowhere to be found once people actually come to your site, they’ll leave in an instant, and contribute to increasing your bounce rate.